Microsoft’s Skydrive lost the trademark infringement case filed by British Sky Broadcasting Group (BSkyB) against it, and the software needs to change names permanently. Fly away, SkyDrive pigeon fly? What will be Microsoft’s cloud storage service new name?
BSkyB is British satellite broadcasting, broadband, and telephone service company based in London. The company operates under the trademark name Sky, which is why they are concerned about the possible confusion that SkyDrive is a part of their services (their own ventures include Sky One, Sky Sports, and Sky Movies). With this, BSkyB filed a lawsuit against the software company. And last July 31, with the possible refusal to pay for the use of the name SkyDrive, Microsoft agreed to change the name of its cloud storage services worldwide. According to the settlement released, Microsoft will not appeal for the case and BSkyB will allow the use of the “SkyDrive” brand “for a reasonable period of time to allow for an orderly transition to a new brand.” Other details of the settlement are confidential, so no other information had leaked.
According to a Microsoft spokesperson,
“We’re glad to have resolution of this naming dispute, and will continue to deliver the great service our hundreds of millions of customers expect, providing the best way to always have your files with you.”
It seems that Microsoft should research well on their planned trademarks. The name “Lumia” may not have cause court cases, but still, its translation in early Spanish dialects was a bit weird. An earlier problem concerning Microsoft’s use of the term “Metro” to describe its Windows 8 UI and applications had attracted a dispute with German company Metro AG, ending up the software company to stop using the term. Done on purpose or not, Microsoft is already an established company and we believe that the name problems are purely accidental. Still, it pays to confirm other product trademarks before going on with their project names to avoid negative publicity.