The much-awaited return of the Nokia brand to the consumer smartphone segment has soon to be unveiled. Nokia has recently announced that they are working on a brand-licensing deal with HMD who will oversee development, marketing and selling of Nokia-branded phones, tablets and accessories. This doesn’t mean that the company will also do the manufacturing but Foxconn will do both R&D and manufacturing – similar approach with the Nokia N1.
HMD global Oy is a Finnish company that develops mobile devices under the “Nokia” brand name. It was formed in May 2016 by purchasing part of the feature phone business of Microsoft Mobile, the company founded after Microsoft‘s acquisition of Nokia’s mobile phone business in 2014. It is headquartered in Helsinki and made up of veteran Nokia staff.
With the recent corporate presentation of Nokia Technologies, it shows the road map for its products and services including its return to consumer smartphones.
The brand licensing model was clearly explained as well. From here, you will fully understand how the model works and lifespan of the agreement.
We are all excited for the comeback and we have waited this far. Our commitment to support Nokia and its fans worldwide will continue soar high. Long Live the King!