Debuting at the Cannes Lions International Festival of Creativity, Nokia unveiled their new “Healthier Together” virtual reality (VR) experience. The new experience will allow users to interact with and learn about new Digital Health products and make purchases through the application.
Created in partnership with innovation marketing agency Brandwidth, the “Healthier Together” VR ad was created using Nokia’s own award winning OZO+ camera and software which enable the high-quality content capture and seamless production of immersive VR experiences for advertising and marketing professionals. It features Mixed Reality pop-up views of the Nokia Health Mate app and descriptions of the products, in addition to a first-of-its-kind e-commerce integration in which viewers can click through the pop-ups to the Nokia Health site and purchase the products directly.
“Nokia is launching the broadest range of consumer digital health products on the market and we wanted to show how easy it is to live ‘healthier together’ with them. VR was the natural choice to immerse the viewer in a real environment with a real family and Brandwidth have been great partners in realizing that vision,” said Rob Le Bras-Brown, CMO of Nokia Technologies. “I’m especially proud of this new campaign because it exemplifies the breadth of innovation at Nokia today – using award winning OZO VR technology to showcase our exciting new health products.”
The VR ad experience kicks off the ‘Healthier Together’ marketing campaign that will support the launch of Nokia digital health products. The full portfolio will include Nokia branded smart watches, connected scales, blood pressure monitors and other consumer health devices that will be available in store and online in key markets worldwide.