Business-to-business (B2B) transactions are becoming increasingly popular among entrepreneurs, for it offers a new medium of promotion for their products and services. Among the companies that make deals through B2B is our very own Nokia, whose Lumia smartphones are recently gaining attention, and are now considered and trusted as “business phones” by known business groups. Is the B2B venture good enough to help Nokia regain its top spot in the mobile phone competition? Let’s hear what a top executive of Nokia UK has to say.
First and foremost, what is B2B? Business-to-business (B2B) is a term that refers to transactions made between businesses, aiming to improved both sides through exchange of products, service, or information. Multiple B2B agreements are done to produce different merchandise, before the final product of the said agreements are sold to consumers, which, on the other hand, is called business-to-consumer (B2C) transaction. Simply speaking, both ends benefit from these B2B ventures.
The United Kingdom, as previously reported in the Kantar Worldpanel Comtech, is one of WP’s growing strongholds, thanks to the major telecom companies’ support for the Lumia smartphone, the leading WP handset. According to Adrian Williams, Nokia’s Director of Business Sales in UK, their company has some big plans on trying their hand in the B2B deals, counting on Microsoft’s tools and services, as well as Nokia’s innovations unique only to Lumia, to beat smartphone competitors.
He comments on future Nokia ventures, saying,
“These are much more significant contracts in terms of size. We are really gaining momentum in the b2b market now. It takes time for these deals to work through the product cycle but we are now seeing the fruits of that work and we are increasingly being recognised as a viable alternative in the market. There isn’t a business that doesn’t use Microsoft one way or another. We offer a very compelling solution – and without a monthly charge.”
A classic example he cited is the Britvic deal that we previously reported. Outshining Blackberry and Android, Nokia managed to secure the deal with the soft drinks company, leading to the order of 800 Lumia 720 handsets. Williams further stated,
“Britvic tested Android and we fared better. Ours is more suitable for business versus any other platform. It’s not just about having Microsoft Office; it’s about having a good range of handsets too. One size does not fit all.”
It seems that the Nokia-Microsoft partnership will have a bright future in these B2B deals. We all know that effective and efficient communication is one key factor vital for the development of an organization or group, and Nokia will not be known with the tagline “Connecting People” if they had not excelled in the mobile communications field. Adding up Microsoft’s good standing as a software company in the long run, their brainchild Lumia is the best phone for the corporate world.