Brand Equity’s “Most Exciting Brands” is an annual survey conducted in collaboration with India’s major financial daily, Economic Times and global information and measurement company, Nielsen.
It came as a sweet surprise that Nokia, this year, tops the survey for Most Exciting ”Mobile Phone Brand“ of 2013. On this category, Nokia topples Samsung and Iphone which came 3rd and 4th. Overall, Nokia ranked 6th among the long list of brands leaving Samsung on the 13th and Apple on the 35th rank.
It is no doubt that Nokia is the most exciting this year as they have gone through a lot of exciting devices and innovation for the mass market. The successful launch of the full touch Asha devices, the unveil of the Nokia 808 Pureview’s massive 41MP camera which is a first on a smartphone device, the ground breaking promotions of the Lumia series and the recent unveil of the Lumia 920 WP8 flagship are the highlights of last year and that makes them the most exciting brand. More to come this year as MWC and CES 2013 draws near.